Your quality choice!
Chef’s Choice Foods Manufacturer Co., Ltd.
Late 1930s Pui Sui Heng, a young Chinese
The story of Chef's Choice begins with a young Chinese immigrant from mainland China, Pui Sui Heng, who opened a small coconut shop from his home along the Chao Phraya River in Bangkok's Tha Tian area. In those early days, whole coconuts were traded locally and transported by boat along the river, supplying markets and kitchens across the region.
​From these humble beginnings, Mr. Pui's dedication to quality and freshness transformed his small Riverside shop into the city's largest coconut trader, laying the foundation for what would become a trusted name in authentic Thai coconut products worldwide.​
1970 It began with a young man’s vision
With the support of researchers from the Ministry of Science and Technology, Pui developed an innovative method and formulation to safely pack Thai coconut milk in cans while preserving its rich, natural flavor. This breakthrough not only extended the self life of coconut milk but also gave Pui a new vision that he could produce & share authentic Thai coconut products with everuone around the world.
1972 The First Coconut Milk Manufacturer in Thailand
In 1972, P.S.H Food Processing ltd. was established as Thailand's first canned coconut milk manufacture, marking a milestone in the country's coconut milk industry. The company invested in advance machinery to standardize the process of producing premium coconut milk at scale. For the local market, pasteurized coconut milk was introduced under the Samui brand, while the Chef's Choice brand was created for canned coconut milk for the export market.
​Focusing exclusively on production, the factory partnered with trusted international traders to distribute its products worldwide. Within its very first year, Chef's Choice coconut milk reached key markets in North America, Europe, and Oceania, establishing the brand as a global name in authentic Thai coconut products.
1978 From P.S.H.Food Processing Ltd. to
Chef’s Choice Foods Manufacturer Co., Ltd.
As Thai coconut milk gained strong international recognition and global demand surge, the factory underwent a major expansion —adding new production facilities, advanced machinery, and skilled labor. In the same year, the Ko brothers joined the business, bringing fresh vision and expertise.
To meet growing opportunities abroad, P.S.H. Food Processing Ltd. shifted to manage its coconut milk exports directly. This strategic move marked a new chapter for the company, which was officially renamed Chef's Choice Foods Manufacturer Co., Ltd.—a name now synonymous worldwide with authentic Thai coconut milk and premium coconut products.
1989 New production lines
​By connecting with diverse regions across the globe, Chef’s Choice identified a growing demand for a wide range of authentic Thai food products. Building on the success of its premium Thai coconut milk, the brand expanded its portfolio to include canned tropical fruits and vegetables, flavorful Thai sauces, aromatic Thai curry pastes, and a variety of traditional Thai condiments. These new product lines not only broaden Chef’s Choice’s offerings but also reinforce its position as a trusted global supplier of authentic Thai cooking ingredients, bringing the rich flavors of Thailand to kitchens worldwide.
1990 Market expansion began taking place
With an unwavering commitement to premium quality, Chef's Choice has earned a strong global reputation for delivering high-quality Thai food products trusted by customers worldwide. Building on this recognition, the brand expanded its preence across Asia, establishing key markets in Japan, South Korea, Singapore, Hong Kong, and Taiwan (R.O.C.).
1992 As Thai culinary began growing rapidly
As Thai cuisine continues to grow rapidly in popularity worldwide, Chef's Choice is proud to expand its range of authentic Thai products to meet the rising international demand. Our extensive selection now includes Thai condiments, rich and flavorful curry pastes, and traditional Thai sauces—all crafted to bring genuine Thai flavors to your kitchen. Whether you’re a home cook or a professional chef, Chef's Choice offers premium ingredients that make it easy to prepare delicious Thai dishes with authentic taste and aroma. Explore our diverse product lineup and experience the best of Thai culinary tradition delivered straight to your doorstep.
1995 Market expansion to Middle East
This year, Chef’s Choice proudly introduced its authentic Thai products to the Middle East and African markets. Our canned coconut milk, rich coconut cream, and flavorful sweet chili sauce have quickly become favorites among customers in the region. Experience the authentic taste of Thailand with Chef’s Choice — trusted for premium Thai coconut milk, curry pastes, and traditional Thai sauces worldwide.
1996 Siam Kitchen was born
Chef's Choice initially launched Siam Kitchen as a premium brand specializing in extra-rich coconut cream, designed to enhance the authentic flavors of Thai curries and other Asian recipes requiring coconut milk. The Siam Kitchen coconut cream quickly gained recognition for tis superior quality and richness, becoming a trusted choice for professional chefs and home cook alike. Building on this success, we expanded the Siam Kitchen product line to include a variety of popular Thai condiments such as Sweet Chili Sauce, Canned Fruits and Vegetables, Rice Stick Noodles, and other authentic Thai sauces, all crafted to bring the true taste of Thailand to your table.
1996 Commitment to become fully
Plant-based facility
Chef’s Choice is proud to mark an important milestone in our journey—our commitment to become a fully vegan, plant-based facility. Building on the success of our authentic Thai coconut milk, we are expanding our vision to ensure that every product we create aligns with sustainable, plant-based living. From rich and aromatic Thai curry pastes to flavorful Thai sauces and traditional Thai condiments, our plant-based approach allows us to deliver the same authentic taste of Thailand using only plant-based ingredients. We are committed to support a healthier, more sustainable future.
2007 Chef's Choice was Certified
Since 2007, Chef's Choice has proudly maintained an exceptional GMP certification score, demonstrating our unwavering commitment to producing safe, high-quality Thai food products.
We understand our responsibility to consistently deliver premium and safe ingredients, which is why continuous inspection and improvements are core to our manufacturing process.
To support the growing demand for our authentic Thai coconut milk, curry pastes, sauces, and condiments, we have also undertaken a major expansion of our factory facilities—ensuring we can meet market needs while upholding the hihglest quality standards.
2008 BRC and ISO 9001:2008
In addition to our exceptional food safety program, Chef’s Choice is committed to maintaining superior operational standards, including BRC certification and ISO 9001:2008. These certifications reflect our dedication to consistently meeting customer requirements for both product quality and service excellence. Our goal is to be recognized as a reliable manufacturer and trusted supplier of authentic Thai coconut milk, curry pastes, sauces, and condiments in the global market.
2011 Nature's Charm was born
Our vision is to deliver the highest quality natural Thai products that promote the health and well-being of our customers. This year, the Nature’s Charm brand was born. Nature’s Charm was created to bring innovation from our authentic Chef’s Choice Coconut Milk.
We are committed to preserving the freshness and natural goodness of every product by using minimal processing methods. Experience the authentic taste and nutritional benefits of Nature’s Charm, crafted to support your healthy lifestyle.
2012 Thai Select Award
Chef's Choice is proud to announce that our Sweet Chili Sauce and Thai Chili Sauce (Sriracha Sauce) have been honored with the prestigious Thai Select Award. Made from carefully selected fresh ingredients, these sauces deliver authentic Thai flavors that perfectly complement a wide variety of dishes, adding just the right amount of zest and heat.
The Thai Select Award, presented by the Thai Ministry of Commerce, recognizes exceptional taste and quality in authentic Thai products. Try Chef's Choice Sweet Chili Sauce and Thai Chili Sauce today, and discover why they are quickly becoming customer favorites and must-have condiments in kitchens worldwide.
2015 Market expansion to LATAM
We are proud to announce another major milestone by expanding into the LATAM market, bringing authentic Thai flavors to an entirely new region. With the growing global demand for premium Thai coconut milk, aromatic Thai curry pastes, flavorful Thai sauces, and versatile Thai condiments.
Market expansion into LATAM marked an important step in making authentic Thai cooking ingredients more recognizable and accessible worldwide. This expansion strengthened our international presence and allowed more peoples to experience the true taste of Thailand through Chef’s Choice’s trusted product portfolio.
2025 Green Industry Certificate - GREEN ACTIVITY
Chef's Choice is proud to celebrate a major milestone with the achievement of the Green Industry Certificate from the Ministry of Industry (Thailand). This milestone marks another step in our sustainable journey to ensure that our customers can enjoy authentic Thai cooking ingredients that are produced responsibly.
As a trusted supplier of Thai coconut milk. authentic Thai curry paste, traditional Thai sauces, and Thai condiments, this award reflects our dedication to not only delivering quality products but also protecting the environment for future generations. Chef's Choice is committed to providing healthy Thai food products that are safe and true to Thailand's culinary heritage.
